Will you please share with us how LoveTheWild came to be?
Jacqueline and I started the company in 2014; with a mission to change the way Americans eat fish, as well as change the way they think about farmed fish. Research in the US shows that we don’t eat enough fish here (USDA recommends two 4-6 oz. portions per week, per person), and we believe that’s because people are intimidated by fish, including how to cook it, knowing what’s sustainable, knowing what’s healthy, and more. We wanted to take the guesswork out of fish, what to flavor it with, and what species to trust from a sustainability and health perspective. Fish is the most resource-efficient animal protein on the planet, and there are many reasons to eat more of it—global food security, human health, environmental sustainability, etc.—we wanted to provide a product that was a no-brainer way to get people to do just that.