Nancy Peterson is a senior consumer-marketing leader in the seafood industry who grows revenue through branding and product development. She establishes and then leads consumer product go-to-market strategy and tactics. Nancy’s professional career includes leadership roles at National Fish & Seafood, Emerging Brands Marketing, and Gorton’s Seafood.
17 February 2017
How and where did you first start working in seafood industries?
After completing my MBA I networked with a fellow Babson graduate who had taken a position the previous year at Gorton’s in Gloucester MA. He said great things about the company and it seemed a great place to start my marketing career. Honestly my focus was not so much on seafood back then, but that quickly changed!